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Raise The Rock

Raise The Rock raise the rock; rebuilding lake lure and chimney rock photo of river concept Bubba O'Leary's

Have you heard about the design process and upcoming implementation of the Raise the Rock plan? Well click and read to learn more.

We are sure you have seen videos and photos of the devastation to the Hickory Nut Gorge that hurricane Helene delivered in September of 2024. The leaders in Chimney Rock, Lake Lure, Bat Cave and Rutherford County stepped forward to use the changes inflicted by Mother Nature as the catalyst to develop a new plan for businesses, tourists and residents to utilize our natural resources and remodeled landscape as a palette for the future!

The vision for Raise the Rock is stated to restore and revitalize the Village into a vibrant, thriving community that honors its unique history and celebrates its rich cultural and natural resources. Through strategic planning and thoughtful design, we aim to RAISE THE ROCK, positioning the Village to attract a new generation of investors, businesses, and visitors. By striking a careful balance between preservation and progress, we will create a sustainable future that fosters long-term recovery, growth, and a prosperous environment for generations to come. The vision is bold and dynamic. And if you know anything about WNC people, you’ll know that its doable! Check out the vision and plans here.

Over the coming months we will keep you up to date on the progress made with this plan, so come back often or make sure you like our social channels to stay abreast of the great happenings you will see this year.